For small charities and small businesses at various stages of growth.
As an entrepreneur, manager of a small charity or small business director it’s highly likely you do a lot of marketing. It’s important to remember that marketing isn’t just about flashy communications campaigns. Or swanky website builds that require big budgets.
Marketing is what you’ll be doing every day of the week. However you probably do it without realising. It’s quite a large subject because it includes industry research, strategic planning, market analysis, product delivery, product or service innovation and development. Last, but by no means least, it’s about measuring and evaluating your organisation’s successes.
So is your marketing successful?
It’s easy to get immersed in the action of developing a new website. Or creating posts for social media and sending promotional emails. You see something tangible. It feels like you’ve achieved something. When you’re working hard to move things forward, it’s not that easy to stop and review what’s happened in the past.
Taking time out to evaluate what you’ve done is where the real value starts to show. Did you meet your objectives? How can they be improved upon? Are they worth repeating?
It’s easy to get caught up in the action and forget the evaluation part.
In conclusion, you may wish to consider whether working with a freelance marketing consultant with specific skills and knowledge could help. It’s just the case of choosing the right consultant for you and your organisation.
