Could you use an outsourced marketing manager?
Marketing is fundamental to running a business or charity. It’s something you and your team do everyday, but it can be difficult to devote enough time to it for strategic planning purposes. A lot of the time smaller organisations are so focused on delivery they miss the opportunity to sit back, review and look at ways to improve their marketing efforts.
A lot of marketing is learning on the job. You have a website. But it’s never updated….You know about social media and have Facebook, LinkedIn or Instagram covered. You’re not sure whether to try direct mail. Should you be sending out a newsletter? But you don’t have a proper CRM system and Mailchimp looks really time consuming. Are you even able to email people now since GDPR came in?
So if you want a professional but have no desire to employ a marketing professional yet, then an outsourced marketing manager may be the perfect solution.
- Marketing plan development
- Customer research
- Market and industry research
- Customer and prospect engagement
- New business development
- Branding and corporate identity design
- Starter websites, next-step websites and ecommerce sites
- Search engine optimisation
- Blogging and social media strategy
- Promotional campaigns
- Email marketing