colourful national costumes and a vast array of international products with delicious flavours and enticing scents. The event
Charity event marketing deliverables
- press release that was distributed to the key English speaking media in Bratislava. A Slovak colleague then translated it and sent to the Slovak press. The release was run by several media sites and lead to follow ups on the day with TV and radio spots.
I set up a Facebook event which reached over 100,000 people and generated 4900 interactions. It was a great platform to tease various aspects of the event including exhibitors and silent auction items donated by companies and embassies.
To build interest further I created and published a social media countdown that was shared daily on the Club’s Instagram account and Facebook event page. Two posts – the event date announcement and number of exhibitors – reached 3400 and 2500 people respectively. This clearly demonstrated the power of creating content your audience is proud to share.
Work on the pre-event promotional campaign started 3 months before the event itself. I worked on a pre-event
- Website updates
Visits to the website during the pre-event campaign
- Internal Club communications
access badges, partner and sponsor thank you presentation for use during the event, sponsorship poster, promotional poster, 3 x 1 m advertising banners, vests for event staff.
- Promotional magazine
I wanted to make sure there was a tangible momento of the event that could be used to demonstrate its success to the partners and also encourage new sponsors in future years. Using Canva I created a digital magazine showcasing the highlights of the event and outlining the benefits of becoming a sponsor.
“Emma performed an outstanding role as a PR and Marketing Coordinator for the 28th International Women´s Club of Bratislava (IWCB) Charity Christmas Bazaar. I found her target oriented, flexible, strongly motivated and devoted team player, who possess excellent PR and marketing knowledge”.