The client : Vale Quality Management Services
The trade show marketing project lasted about 6 months in total. During regular status meetings we formulated a plan and I helped implement it – pre, during and post event. I ended up supporting her marketing longer term.
Marketing support deliverables
- Trade show marketing campaign
We also looked at unusual ways to entice visitors onto the stand. I suggested using a marble run as I felt it lent itself to developing good quality processes somehow. She came up with a genuis game where you had to build a run based around certain parameters. It turned out to be a great ice breaker and was featured on the event’s social media feeds. As a new business and first time exhibitor, Vale QMS received a good level of interest and Lucy was also able to build productive relationships with other fellow exhibitors.
- Lucy was very proactive at creating her own content. But she wanted someone to proof and edit her copy. I was able to support her with blogs, lead magnets and email copy.
“Emma’s enthusiasm for marketing is extremely motivational. She has got to know me and my business and uses that knowledge to create and facilitate truly bespoke and effective marketing.”